White label refers to a product or service that is purchased by a reseller who rebrands the product or service to give the impression that the new owner created it. Die Begriffe White Label (engl. für ‚weißes Etikett') und Weißprodukt bezeichnen Produkte, die ohne Label oder mit unterschiedlichen Labels angeboten werden. A white label product is manufactured by one company and packaged and sold by other companies under various brand names. The end product appears as.
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